The best AI visibility tools in 2026, compared.
An AI visibility tool (also called a GEO or answer-engine-optimization tool) is a service that tracks whether ChatGPT, Perplexity, Google AI Overviews, and Gemini mention and cite your brand — and tells you what to fix when they don’t. AI search is becoming a primary way buyers discover brands, so here’s an honest comparison of the main players in 2026 by entry price, free tier, LLM coverage, and who each fits.
Want the interactive side-by-side with a per-tool deep-dive? See the full comparison hub — or score your own site free.
| Tool | Entry price | Free tier | LLMs tracked | Best for |
|---|---|---|---|---|
| CitationDeskThis site | Free — optional Pro $29/mo | ✓ Score + fix generator (live, no signup) | ChatGPT · Claude · Perplexity · Gemini | Solo operators, indie publishers, small content teams |
| Otterly.ai | $29/mo Lite → $189+ | ✗ | ChatGPT · Perplexity · Google AIO · Gemini | Marketing teams already on an SEO suite |
| Peec AI | €85/mo → €425 | ✗ | ChatGPT · Perplexity · Google AIO (+ add-ons) | Agencies wanting prompt-level sentiment + position |
| Scrunch AI | $250/mo Core | ✗ | ChatGPT · Claude · Perplexity · Gemini | B2B/SaaS brands wanting edge agent-serving (AXP) |
| AthenaHQ | $295/mo Self-Serve | ✗ | 8 (adds AIO, Copilot, Grok) | Funded GEO teams wanting an in-app content agent |
| Profound | $399/mo → $2,000+ | ✗ | 6+ | Mid-market / enterprise share-of-voice tracking |
| HubSpot AEO Grader | Free grade · $50/mo HubSpot AEO | ~ | ChatGPT · Perplexity · Gemini | Marketers wanting a free one-time brand-perception grade |
| Ahrefs Brand Radar | €358/mo → €654 | ~ | 6 surfaces (+ YouTube/TikTok/Reddit) | Ahrefs users wanting broad AI + social tracking at scale |
| Trakkr.ai | ~$59/mo (14-day trial) | ~ | ChatGPT · Claude · Perplexity · Gemini (+more) | Indie / SMB wanting weekly monitoring across more surfaces |
| Writesonic | GEO at $249/mo Professional | ✗ | 8+ (ChatGPT, Claude, Perplexity, Gemini, AIO, Grok…) | Teams wanting AI content + visibility in one suite |
| Goodie AI | $399/mo Explorer | ~ | Up to 11 (Claude at Enterprise) | Commerce / agencies wanting autonomous optimization + SKU visibility |
Pricing + LLM coverage sourced from each vendor’s public pricing pages, mid-2026. Click a tool for the full side-by-side.
How do you choose?
The category splits cleanly by budget and breadth. The funded platforms — Profound ($399+), AthenaHQ ($295), Scrunch ($250) — track 6–8 LLMs, add enterprise features (SSO, dedicated specialists, edge agent-serving), and are built for funded marketing teams. Otterly ($29) and Peec (€85) sit in the mid-tier for agencies and SEO teams that want prompt-level sentiment and position tracking.
If you’re a solo operator, indie publisher, or small team, almost all of them start at $85–$399/mo with no free tier. CitationDesk is the outlier: a genuinely free Citation Readiness Score and a free fix generator (it writes your llms.txt, schema, and AI-crawler robots.txt — not just a report), no signup, and no paywall on any tool. It audits readiness for the four LLMs that matter most (ChatGPT, Claude, Perplexity, Gemini); for continuous tracking, pick one of the monitoring tools in this guide.
The honest trade-off: the enterprise tools cover more surfaces and add competitive share-of-voice dashboards. If you need 8-LLM coverage, impersonation monitoring, or a dedicated GEO specialist, pick one of them. If you want to audit your AI-citation readiness — and generate the exact fixes — without a $250+/mo commitment, start free.
See where you stand — free.
Score any URL across SEO, GEO, Dual Fit, Entity Coherence & Bot-Crawl Health, then generate the fixes. No signup, ~90 seconds.
Or skip pasting a URL — email me a free sample AI-visibility report instead.