The best AI visibility tools in 2026, compared.
AI search — ChatGPT, Perplexity, Google AI Overviews, Gemini — is becoming a primary way buyers discover brands. AI visibility tools (also called GEO or answer-engine-optimization tools) track whether those engines mention and cite you, and help you fix it. Here’s an honest comparison of the main players by entry price, free tier, LLM coverage, and who each fits.
Want the interactive side-by-side with a per-tool deep-dive? See the full comparison hub — or score your own site free.
| Tool | Entry price | Free tier | LLMs tracked | Best for |
|---|---|---|---|---|
| CitationDeskThis site | €0 Free · Pro €49/mo (early access) | ✓ Score + fix generator (live, no signup) | ChatGPT · Claude · Perplexity · Gemini | Solo operators, indie publishers, small content teams |
| Otterly.ai | $29/mo Lite → $189+ | ✗ | ChatGPT · Perplexity · Google AIO · Gemini | Marketing teams already on an SEO suite |
| Peec AI | €85/mo → €425 | ✗ | ChatGPT · Perplexity · Google AIO (+ add-ons) | Agencies wanting prompt-level sentiment + position |
| Scrunch AI | $250/mo Core | ✗ | ChatGPT · Claude · Perplexity · Gemini | B2B/SaaS brands wanting edge agent-serving (AXP) |
| AthenaHQ | $295/mo Self-Serve | ✗ | 8 (adds AIO, Copilot, Grok) | Funded GEO teams wanting an in-app content agent |
| Profound | $399/mo → $2,000+ | ✗ | 6+ | Mid-market / enterprise share-of-voice tracking |
| HubSpot AEO Grader | Free grade · $50/mo HubSpot AEO | ~ | ChatGPT · Perplexity · Gemini | Marketers wanting a free one-time brand-perception grade |
| Ahrefs Brand Radar | €358/mo → €654 | ~ | 6 surfaces (+ YouTube/TikTok/Reddit) | Ahrefs users wanting broad AI + social tracking at scale |
| Trakkr.ai | ~$59/mo (14-day trial) | ~ | ChatGPT · Claude · Perplexity · Gemini (+more) | Indie / SMB wanting weekly monitoring across more surfaces |
| Writesonic | GEO at $249/mo Professional | ✗ | 8+ (ChatGPT, Claude, Perplexity, Gemini, AIO, Grok…) | Teams wanting AI content + visibility in one suite |
| Goodie AI | $399/mo Explorer | ~ | Up to 11 (Claude at Enterprise) | Commerce / agencies wanting autonomous optimization + SKU visibility |
Pricing + LLM coverage sourced from each vendor’s public pricing pages, mid-2026. Click a tool for the full side-by-side.
How to choose
The category splits cleanly by budget and breadth. The funded platforms — Profound ($399+), AthenaHQ ($295), Scrunch ($250) — track 6–8 LLMs, add enterprise features (SSO, dedicated specialists, edge agent-serving), and are built for funded marketing teams. Otterly ($29) and Peec (€85) sit in the mid-tier for agencies and SEO teams that want prompt-level sentiment and position tracking.
If you’re a solo operator, indie publisher, or small team, almost all of them start at $85–$399/mo with no free tier. CitationDesk is the outlier: a genuinely free Citation Readiness Score and a free fix generator (it writes your llms.txt, schema, and AI-crawler robots.txt — not just a report), no signup. Paid weekly citation tracking — across the four LLMs that matter most (ChatGPT, Claude, Perplexity, Gemini) — is in early access at €49/mo, rather than chasing 8.
The honest trade-off: the enterprise tools cover more surfaces and add competitive share-of-voice dashboards. If you need 8-LLM coverage, impersonation monitoring, or a dedicated GEO specialist, pick one of them. If you want to audit your AI-citation readiness — and generate the exact fixes — without a $250+/mo commitment, start free.
See where you stand — free.
Score any URL across SEO, GEO, Dual Fit, Entity Coherence & Bot-Crawl Health, then generate the fixes. No signup, ~90 seconds.